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Writer's pictureJennifer Miller

Celebrating Leaders in the Automotive Industry: Tom Stokes and Fernando Somoza

Tom Stokes and Fernando Somoza at Central Houston Nissan 2024 Halloween Event
Tom Stokes and Fernando Somoza at Central Houston Nissan 2024 Halloween Event

The automotive industry thrives because of dedicated, innovative leaders who shape not just their businesses, but the lives of those who work within them. Two such figures who exemplify leadership, integrity, and expertise are Tom Stokes of Playbook for Success and Fernando Somoza of Central Nissan. Their unique strengths and mutual respect have helped them to make significant impacts, empowering both their teams and their communities.

 

 Tom Stokes: The Playbook for Success Visionary

 

Tom Stokes brings over 29 years of automotive experience, having held roles across sales, marketing, and finance before founding the Playbook for Success. His mission has always been to transform how dealerships operate, focusing on efficient sales training, strategic hiring practices, and creating sustainable, profitable dealerships. Stokes’s Playbook for Success is designed as a comprehensive training program for dealership staff, empowering them with the skills they need to excel in their roles and build long-term careers. His commitment to service and community is reflected in his partnerships with Pro Auto Jobs, where he connects talented individuals with the right career opportunities.

 

 Fernando Somoza: A Commitment to Customer Service and Excellence

 

Fernando Somoza, General Manager at Central Nissan, has a reputation for his exceptional leadership skills and dedication to customer satisfaction. Somoza leads his team by example, setting high standards and empowering his staff to achieve excellence in every customer interaction. Under his leadership, Central Nissan has become a customer-first dealership, thriving due to his commitment to transparency, ethics, and putting people above profits. Somoza understands the value of a knowledgeable, well-trained team, which is why he’s embraced the principles from the Playbook for Success in his dealership.

 

 Building a Better Future for Dealerships

 

Both Tom Stokes and Fernando Somoza exemplify the best in automotive leadership. Together, they’re paving the way for a new era in dealership operations—one rooted in training, empowerment, and community service. Stokes’s Playbook for Success offers Somoza’s team a structured approach to mastering essential dealership skills, providing them with the tools and insights to thrive and deliver an unparalleled customer experience.

 

As they work together, their vision of sustainable success, innovation, and dedication to people-first practices continue to make waves in the automotive industry.


Look for Tom Stokes at NADA 25 in New Orleans, LA

 

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